Activity Performance
Which member actions drive engagement and points
Activity completions (30d)
822,708
Unique active members
251,699
Avg. actions per member
3.3
In-app CTA click-through
18.4%
Completions by activity (thousands)
| Activity | Type | Completions | Unique Members | Avg / Member | Points Issued |
|---|---|---|---|---|---|
| Paint Department Purchase | Purchase | 412,880 | 182,004 | 2.3 | 9.8M |
| Weekly Store Visit Streak | Streak | 288,410 | 27,310 | 10.6 | 4.1M |
| Social Posts | Social | 64,220 | 12,840 | 5.0 | 1.6M |
| Write a Product Review | Review | 41,906 | 19,420 | 2.2 | 2.1M |
| Referral | Referral | 8,412 | 6,005 | 1.4 | 4.2M |
| Attend Home – Class | Check-In | 6,880 | 4,120 | 1.7 | 0.3M |
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